PRESS RELEASE: Center for American Liberty Demands Bay Area Bicycle Shop End Discriminatory Pricing, Threatens Legal Action

Walnut Creek, Calif. — The Center of American Liberty (@Liberty_Ctr) sent a letter to Rivendell Bicycle Works in Walnut Creek, Calif. today demanding an immediate end to its illegal and discriminatory pricing practices via the “Black Reparations Pricing” announced on its website on Oct. 6, 2020.

Rivendell Bicycle Works made national headlines this week with its announcement of the policy.

“Your policy offering a 45% discount to only one class of persons, based solely on race, runs afoul of federal and state anti-discrimination laws. Favoring one class of persons, while excluding other classes, violates 42 U.S.C. § 1981 and California’s Unruh Civil Rights Act,” wrote Harmeet K. Dhillon, CEO of the Center for American Liberty. “Favoring one class of persons over another class is discriminatory – every customer is entitled to pricing on non-discriminatory terms. We demand you discontinue this policy immediately, or legal action may ensue.”

Make a Charitable Gift in Support of Liberty!

The Center for American Liberty is a 501(c)(3) charitable nonprofit organization dedicated to advancing First Amendment rights and civil liberties. Your generous tax-deductible gift in support liberty can make a huge difference in our defense of civil liberties in Walnut Creek, California and in cases like it across the country. Thank you for your support!

Leave a comment

The fight for liberty is only possible with the support of like-minded Americans. Please consider a tax-deductible contribution to the Center for American Liberty.
Give